Privacy Policy

Last updated: February 20, 2026

This privacy notice for Savvy Consultancy Solutions Ltd (doing business as SavvyCS) ("we", "us", or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you visit our website at savvycs.uk.

1. What Information Do We Collect?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our services, when you participate in activities on the Services, or otherwise when you contact us.

Personal information provided by you. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

• Names and contact details (email address, phone number)
• Job titles and company information
• Billing and shipping addresses
• Payment data (card numbers — note: payment data is processed by our third-party payment processor, Stripe, and is not stored on our servers)
• Contact preferences
• Account credentials (if applicable)
• Any other information you choose to provide via our contact forms or chat widget

Sensitive information. We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as:

• Log and usage data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services, including IP addresses, browser type and version, operating system, referring URLs, timestamps, and pages viewed.
• Device data. Information about the device you use to access our Services, including hardware model, operating system and version, unique device identifiers, and browser characteristics.
• Location data. We may collect data about your approximate location based on your IP address. We do not collect precise GPS-based location data.

Analytics. We use a self-hosted, cookieless, privacy-focused analytics platform. It does not use cookies, does not collect any personally identifiable information, and is fully compliant with GDPR, CCPA, and PECR. All analytics data is stored on our own infrastructure and is never shared with third parties.

2. How Do We Process Your Information?

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To deliver and facilitate our services. We may process your information to provide you with the requested service, including web development, hosting, AI applications, and analytics.
• To respond to user enquiries and provide support. We may process your information to respond to your enquiries and solve any potential issues you might have with the requested service.
• To send administrative information. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
• To fulfil and manage orders. We may process your information to fulfil and manage your orders, payments, returns, and exchanges made through the Services.
• To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
• To send marketing and promotional communications. We may process your information to send you marketing communications, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time.
• To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
• To evaluate and improve our Services. We may process your information to identify usage trends, determine the effectiveness of our campaigns, and evaluate and improve our Services, products, marketing, and your experience.
• To comply with our legal obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as cooperating with a law enforcement body or regulatory agency.
• To protect vital interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party.

3. What Legal Bases Do We Rely On to Process Your Information?

If you are in the UK or EU

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. We may rely on the following legal bases:

• Consent. We may process your information if you have given us specific consent to use your personal information for a specific purpose. You can withdraw your consent at any time.
• Performance of a contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
• Legitimate interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms.
• Legal obligations. We may process your information where we believe it is necessary for compliance with our legal obligations.
• Vital interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

If you are in Canada

We may process your information if you have given us specific permission (i.e. express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e. implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including:

• If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
• For investigations and fraud detection and prevention
• For business transactions provided certain conditions are met
• If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
• If it is reasonable to expect collection and use with consent, and the information is publicly available
• If collection and use is solely for journalistic, artistic, or literary purposes
• If it is required by law to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records

4. When and With Whom Do We Share Your Information?

We may need to share your personal information in the following situations:

• Content delivery and security. Our website is served through Cloudflare, which acts as a reverse proxy and content delivery network (CDN). All traffic to our site passes through Cloudflare's network, which means Cloudflare may process your IP address, browser headers, and connection metadata for the purposes of security (DDoS protection, bot management) and performance (caching, content delivery). Cloudflare may also set essential cookies (such as __cf_bm) for bot detection. Cloudflare's processing of your data is subject to Cloudflare's Privacy Policy.
• Cloud computing and hosting services. Our website and services are hosted on Hetzner infrastructure in Germany. Your data is processed on servers located in the European Union.
• Payment processors. We use Stripe to process payments. When you make a payment, your payment information is sent directly to Stripe and is subject to Stripe's Privacy Policy. We do not store your card details on our servers.
• Email and communication tools. We use our own built-in email marketing solution hosted on our infrastructure.
• AI and chatbot services. Our website includes an AI-powered chat widget. Conversations may be processed using third-party AI providers to generate responses. No conversation data is sold or used for advertising purposes.
• Analytics. We use a self-hosted, cookieless analytics platform. No data is shared with third-party analytics providers.
• Business transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honour this privacy notice.
• Legal requirements. We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

5. Do We Use Cookies and Other Tracking Technologies?

We use a self-hosted, cookieless, privacy-focused analytics platform. It does not use cookies, does not track users across websites, and does not collect any personally identifiable information.

We do not use advertising cookies, marketing pixels, or third-party tracking scripts on our website.

However, our site is served through Cloudflare, which may set strictly necessary cookies for security and bot management purposes. These include:

• __cf_bm — Used by Cloudflare to distinguish between humans and bots. This is a strictly necessary cookie that cannot be opted out of, as it is required for the security of our site. It expires after 30 minutes of inactivity.
• __cfruid — Used by Cloudflare for rate limiting. Session-only cookie.

These cookies do not track you across other websites and are not used for advertising or profiling.

If you interact with third-party services linked from our site (such as Stripe for payments), those services may use their own cookies according to their respective privacy policies.

Most web browsers are set to accept cookies by default. You can choose to set your browser to remove cookies and to reject cookies. Blocking Cloudflare's security cookies may result in you being challenged or blocked when accessing our site.

6. How Long Do We Keep Your Information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

As a general guide, we retain personal information for up to 1 year after your last interaction with us, unless a longer period is required for contractual or legal obligations.

7. How Do We Keep Your Information Safe?

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. These include:

• Encrypted connections (HTTPS/TLS) across all our services
• Secure hosting on European infrastructure (Hetzner, Germany)
• Regular security updates and monitoring
• Access controls limiting who can view personal data

However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

8. Do We Collect Information from Minors?

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at .

9. What Are Your Privacy Rights?

In the UK, EU, EEA, and Switzerland

If you are a resident in the European Economic Area, United Kingdom, or Switzerland, you have certain rights under applicable data protection laws. These may include the right to:

• Request access to your personal data and obtain a copy of the personal information we hold about you
• Request rectification of your personal data if it is inaccurate or incomplete
• Request erasure of your personal data ("right to be forgotten")
• Request restriction of processing of your personal data
• Request data portability and receive your personal data in a structured, commonly used, and machine-readable format
• Object to processing of your personal data where we are relying on a legitimate interest
• Withdraw consent at any time where we are relying on consent to process your personal information

If you are a resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority.

If you are a resident in the United Kingdom, you can contact the Information Commissioner's Office (ICO).

If you are a resident in Switzerland, the contact details for the data protection authorities are available at the Federal Data Protection and Information Commissioner (FDPIC).

Marketing opt-out

You can unsubscribe from our marketing emails at any time by clicking the unsubscribe link in the emails that we send or by contacting us. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Cookie management

As we use cookieless analytics, there are no tracking cookies to manage. If you interact with third-party services linked from our site, please refer to their privacy policies for cookie management options.

10. Do-Not-Track Features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. We respect DNT signals. If your browser has Do-Not-Track enabled, our analytics will not collect any data about your visit. Additionally, as we use cookieless analytics and do not employ third-party tracking scripts, your browsing activity is never tracked across websites regardless of your DNT settings.

11. California Residents

If you are a resident of California, you are granted specific rights regarding access to your personal information under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

Categories of personal information collected

We have collected the following categories of personal information in the past twelve (12) months:

• Identifiers. Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address.
• California Customer Records information. Name, contact information, financial information (payment details processed via Stripe).
• Commercial information. Transaction information, purchase history, financial details, and payment information.
• Internet or similar network activity. Browsing history, search history, online behaviour, interest data, and interactions with our website (collected via cookieless analytics).
• Geolocation data. Approximate location based on IP address.
• Professional or employment-related information. Business contact details and job titles provided when engaging our services.
• Inferences drawn from collected personal information. Inferences drawn from any of the collected personal information listed above to create a profile about you reflecting your preferences and characteristics.

Sale and sharing of personal information

We have not sold any personal information to third parties for business or commercial purposes in the preceding twelve (12) months. We will not sell personal information in the future belonging to website visitors, users, and other consumers.

Your rights under the CCPA

The California Code of Regulations defines a "resident" as any individual who is in California for other than a temporary or transitory purpose. California residents have the following rights:

• Right to request deletion of the data we have collected about you
• Right to be informed about what categories of personal data we have collected and what categories of personal data have been shared
• Right to non-discrimination for exercising a consumer's privacy rights
• Right to limit use and disclosure of sensitive personal information
• Right to opt out of the sale of personal information (we do not sell personal information)

Verification process

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. We may contact you via the email address or phone number you have previously provided to us.

How to exercise your rights

To exercise any of your rights, please contact us at or visit our contact page at savvycs.uk/contact.

12. Virginia Residents

Under the Virginia Consumer Data Protection Act (VCDPA), "consumer" means a natural person who is a resident of the Commonwealth of Virginia acting only in an individual or household context. It does not include a natural person acting in a commercial or employment context.

Your rights under the VCDPA

• Right to be informed whether or not we are processing your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to request deletion of your personal data
• Right to obtain a copy of the personal data you previously shared with us
• Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects

Sale of personal data

We have not sold any personal data to third parties for business or commercial purposes. We will not sell personal data in the future belonging to website visitors, users, and other consumers.

Exercising your rights

You may contact us at to exercise your rights. We will respond to your request within 45 days of receipt. Under certain circumstances, we may need an additional 45 days to respond, in which case we will notify you of the extension and the reason for it.

Appeal process

If we decline to take action regarding your request, we will inform you of our decision and reasoning behind it. If you wish to appeal our decision, please email us at . Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may contact the Virginia Attorney General to submit a complaint.

13. Canadian Residents

We may process your information if you have given us specific permission (i.e. express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e. implied consent). You can withdraw your consent at any time by contacting us at .

Under Canadian law, in some exceptional cases, we may be legally permitted to process your information without your consent if, for example, processing is clearly in the interests of an individual and consent cannot be obtained in a timely way, or where processing is required to comply with a subpoena, warrant, or court order.

14. Do We Make Updates to This Notice?

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

15. How Can You Contact Us About This Notice?

16. How Can You Review, Update, or Delete the Data We Collect from You?

You have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please contact us at .